Join Dr. Greg Watson as he debunks the dangerous myth that passion alone can fuel startup success, revealing why entrepreneurs who lead with empathy—not just enthusiasm—are the ones who build lasting, profitable businesses. Through real-world case studies and hard-won insights from his journey as a serial entrepreneur, Dr. Watson shows you how to channel genuine customer understanding into products people actually want to buy. Walk away with actionable frameworks for validating ideas, reading market signals, and making empathy your startup’s secret competitive advantage.
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